T-wood by Tapì
The rebranding of Oxley Gin: new packaging with Tapì closures to highlight the cold-distillation process
Oxley Gin, owned by the giant Bacardi, has redesigned its packaging to highlight and visually tell the story of its cold-distillation process.
A rebranding that reflects its positioning on the market. The new packaging, featuring a Tapì T-Wood closure in raw beech with laser customization on top and side, aims to reflect Oxley’s history and production process.
This unique gin is made all the more special by its cutting-edge cold-distillation process, which aims above all at conserving the aroma of its botanicals to the full. The result of eight years of R&D, it marks a revolution in the world of gin, while remaining well within the boundaries of London Dry.
Innovation and exclusivity are the values that underpin Oxley, as reflected in its limited production of just 240 bottles a day.
The new packaging seeks to underline the revolutionary nature of this, the first cold-distilled gin, using soft colours such as white, botanical green and pale opaque silver. A reference to the traditional ice bucket, highlighting the pioneering sub-zero techniques used to produce it.
Even in its closure, the bottle tells the inspiring story of the Oxley Gin production process.