T-wood by Tapì
The name of the new premium tequila launched by the Mexican distillery JAJA Spirits in an agreement with Shaw-Ross International Importers sounds like a political manifesto. "JAJA" (pronounced "HAHA" in English) is how the sound of laughter is spelt in Spanish: so this brand aims to revolutionize how premium tequila is perceived, expressing its less serious, more “refreshing” and above all cool sides.
JAJA Tequila is gluten-free, made exclusively from agave azul in an eco-friendly process. The brightly-coloured labels are inspired by Expressionist art and the wooden closure, created by Tapì, mirrors its green-friendly soul and undisputed quality.