T-Wood by Tapì - Cruzar rum


A new look for Cruzan Rum, a historic American rum brand, produced in the US Virgin Islands. The packaging for the Estate Diamond Distiller’s Collection – Light, Dark, Single Barrel and Black Strap was redesigned by international brand agency, Webb deVlam.

The new identity created for Cruzan celebrates 250 years of Caribbean cultural heritage and is aimed at connoisseurs and fans of premium rum. As well as the classic features of premium bottles (wide shoulders and elongated neck), there are also new labels, which are textured, darker and “aged”, as well as a personalized wood and cork closure from the T-Wood by Tapì range.

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